HGTV’s “A Very Brady Renovation” just earned the popular cable channel’s highest ratings for a premiere in history, with a 1.43 rating among adults 25-54 and a 1.52 rating in terms of total viewers.
Monday’s 90-minute episode was HGTV’s highest-rated telecast in over two-and-a-half years.
“We knew ‘A Very Brady Renovation’ would exceed every expectation,” said Jane Latman, president, HGTV. “This initial ratings and digital performance report has been nothing short of impressive and our entire team is celebrating. ‘The Brady Bunch’ is a pop culture phenomenon with incredible appeal, so we expect viewers to return week after week to watch how HGTV renovated and replicated the real ‘Brady Bunch’ house.”
“A Very Brady Renovation” features the full-scale overhaul of the real Brady Bunch house in Los Angeles. Exterior shots of that house were often used to establish a sense of time and place for the Brady family. HGTV executed a show-stopping transformation of the home by adding 2,000 square feet to its original footprint–all without compromising its instantly recognizable street view. The house was replicated to include the iconic floating staircase, the orange-and-green kitchen, Greg’s attic, the kids Jack-n-Jill bathroom and many more memorable spaces. The Brady Bunch house will forever hold a special place in television history and American pop culture.
More to come…